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'Tis the Season: Going Shopping for Retail APIs

By Ashley Waxman on .

Today’s retail scene is a shopper’s paradise—from one-click purchases to customized web experiences to personalized in-store experiences, it’s become easier than ever to spend money on yourself and loved ones. As consumers buy more via mobile and other devices, and IoT becomes more than just a buzzword, retailers rely on robust sets of APIs to bring consumer data in and make these in- and out-of-store experiences unique and consistent.

A report from RetailMeNot and Forrester says that sales via mobile moments will reach $689 billion in 2017. The study explains that receiving the right data from customers and...

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Categories: customers, community, api ecosystem, apis, microservices

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